BMW M Performance Tour

The client
Moscow agency DoubleUp for BMW

Time
Design and documentation for production - 4 weeks
Production - 3 weeks

Project team
At the design stage, there were 2 people. Project manager and me as a designer. There was also an enormous amount of job managed by guys from DoubleUp.

Overview.

BMW M Performance is a sport-oriented BMW unit that produces special parts & accessories. In order to acquaint BMW customers with the novelties of factory tuning, was launch a large-scale roadshow which covering the majority of Russian official dealers. Especially for this tour, we made a modular stand of six different elements, in which parts & accessories were located. The design had to be such that it fits in a specially branded minivan, which traveled more than 14,000 kilometers and visits over 12 cities of Siberia, the Urals and the South.