Semper Child Food DRP – Retail Display Design

This display was created to showcase Semper’s baby food line with both emotional impact and practical clarity. The key challenge was to make the wide product range feel unified and approachable while standing out in a competitive retail space. I focused on a clean vertical rhythm, clear messaging, and a warm, flowing silhouette that subtly echoes the protective gesture of a parent.

Beyond visual design, the project required close attention to manufacturing constraints. We used cardboard T23-24 to keep the structure lightweight yet durable, optimizing it for cost-effective mass production.